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AI help with Market & competitor research

Map the market, competitors and gaps. Part of Business & Ventures — Building something of your own.

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Why this is hard

Exploring a choice can be difficult because known facts, guesses and preferences look similar when they are all in one note. A structured draft can separate them. Name what you know, what you need to check and what matters to you before asking for options or a set of questions.

For market & competitor research, start by describing the part that is awkward in your own words. A broad goal can contain several different tasks. Choose the one you want to draft now, then add the obstacle and the time you can spend. You do not need a complete story to begin.

You can skip a question that does not fit. An unanswered detail should stay unknown. If you want a different tone, choose Plain English or change your own description before using the draft. The structure comes from the topic; the facts should come from you.

What you'll get

  • Market map

    Market map

  • Comparison

    Competitor table

  • Opportunity brief

    Gaps and angles

  • Monitoring setup

    Watch list

What good looks like

Keep generated suggestions separate from evidence you collected yourself. Check source material and arithmetic where relevant. Criteria are a way to organise a choice, not proof that it is correct. A useful next step names a question to examine rather than treating a confident answer as a fact.

For “Market map”, the market map gives you a piece to read and adapt. Check it against your answers, mark anything that needs a fact you have not supplied and decide whether it is the next piece you actually need. Keep only what fits your situation.

For “Competitor table”, the comparison gives you a piece to read and adapt. Check it against your answers, mark anything that needs a fact you have not supplied and decide whether it is the next piece you actually need. Keep only what fits your situation.

For “Gaps and angles”, the opportunity brief gives you a piece to read and adapt. Check it against your answers, mark anything that needs a fact you have not supplied and decide whether it is the next piece you actually need. Keep only what fits your situation.

For “Watch list”, the monitoring setup gives you a piece to read and adapt. Check it against your answers, mark anything that needs a fact you have not supplied and decide whether it is the next piece you actually need. Keep only what fits your situation.

Example artifact

Example · fictional person · Market map

Market map

You get a one-page brief on market map: the situation, your options and a recommended next step. Because time is the pinch, the market map is built to be used in short sittings: AI drafts market map first, and you spend your minutes correcting rather than starting from blank. Because you also named not sure where to start, it starts with one clear question. Plan to have a first version in place this month and review it once.

Market map
Situation: your goal is "Make steady progress without it taking over my week"; what gets in the way: not enough time and not sure where to start; about 60 minutes a week.
Options: (a) start small with market map this month; (b) get outside help first; (c) wait and review in a month.
Recommendation: option (a) — one 20-minute session, then decide.

This example uses made-up answers (goal: steady progress; obstacles: time and knowing where to start). Yours is built from your own answers.

What we'll ask you

  1. Who are your three closest competitors?
  2. What do you want to know about them?
  3. What would change if you knew?

Questions

Does the draft establish that an idea is right?

No. AI can organise information and draft questions, criteria or options. It cannot replace your checks or turn a generated suggestion into evidence. Keep real observations separate and seek appropriate expertise for decisions that need professional advice.

What information should I start with?

Describe the choice, what you already know and one uncertainty. Include constraints such as time or available resources when you want them reflected in the draft. You can leave out private details and keep missing facts open instead of asking the AI to guess.

What does the free version include?

Standard plans are available in every area without a card. The draft uses your answers, and you can skip anything or choose Plain English. Voice options depend on the browser. Start with one question or topic and inspect the text before using it elsewhere.

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